GOAL >
Transform personal finance management into an emotionally supportive and distraction-free experience for users with ADHD.

MY ROLE >
Created the brand identity, user flow, and UI design system, integrating UX principles of cognitive clarity and accessibility.

SOLUTION >
Built a minimal, rhythm-based interface with gentle motion and muted colors to reduce cognitive overload. Designed intuitive onboarding, focus-driven dashboards, and visual feedback loops that encourage calm financial habits.