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ORIS
Oris is a light, ethereal visual identity created to support patient recruitment for a clinical trial in the pharmaceutical industry. Originally developed during my time at Clariness, the work shown here has been adapted due to client confidentiality.
Editorial
Merchandise Design
Iconography
Large Scale Printing
Advertising
Branding & Identity
Retouching & Montaging
Client /
Oris - Clariness GmbH
GOAL >
Humanize the patient recruitment experience in clinical trials through design that communicates empathy, trust, and accessibility.
MY ROLE >
Led the creation of the visual identity and all patient-facing materials, collaborating with marketing and development teams to adapt the system across digital and print.
SOLUTION >
Implemented a soft, ethereal design language using clear type hierarchy, calm gradients, and accessible layouts. The result: a cohesive system that increased comprehension and built emotional trust between patients and researchers.
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