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ORIS
Oris is a light, ethereal visual identity created to support patient recruitment for a clinical trial in the pharmaceutical industry. Originally developed during my time at Clariness, the work shown here has been adapted due to client confidentiality.
Client /
Oris - Clariness GmbH
GOAL >
Humanize the patient recruitment experience in clinical trials through design that communicates empathy, trust, and accessibility.
MY ROLE >
Led the creation of the visual identity and all patient-facing materials, collaborating with marketing and development teams to adapt the system across digital and print.
SOLUTION >
Implemented a soft, ethereal design language using clear type hierarchy, calm gradients, and accessible layouts. The result: a cohesive system that increased comprehension and built emotional trust between patients and researchers.
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